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  Parties Involved: Merchant or Advertiser: The business or company selling a product or service. Affiliate or Publisher: The individual or entity promoting the merchant's products. Customer: The person who makes a purchase through the affiliate's marketing efforts. Process: Affiliates promote the merchant's products through various online channels (websites, blogs, social media, email marketing, etc.). Affiliates use unique tracking links or codes to monitor the traffic they send to the merchant's site. When customers make a purchase via these links, the affiliate earns a commission, typically a percentage of the sale